In what it calls “an exciting development for the transport industry”, Camira Print removes design and colour constraints for bus and coach operators. The launch of a new digital print technology expands Camira's offering into providing customers with flexibility and freedom when choosing the optimal textile for their bus or coach interior.
In a year in which the global company celebrates its 200-year anniversary in transport textiles, with this innovative Camira Print it has signalled its commitment to remaining at the forefront of the industry. Camira states that with this new development fabrics can be created without restrictions on pattern repeats, scale, or colour, as well as significantly reducing lead times and minimum order quantities.
“For those who would really like to push the boundaries in terms of creativity, there is truly no limit to what is possible with Camira Print – they can create immersive advertising campaigns, recreate photographs, go as big as they like in terms of scale, as bold as they like in terms of colour – this technology really does unlimit so much of what is restricted at the moment”, says Ciara Crossan, Transport Creative Manager at Camira. “We’ve really worked hard to provide customers with a design option for every need. With the Camira Print collection, we have brought together a selection of carefully curated palettes and trend-led patterns to provide customers with a readymade range of printed fabrics which can be dispatched within days.”
Each Camira Print creation is applied to a lightweight moquette fabric. With a velour finish, the textile has been created exclusively for digital print and is woven from naturally sustainable wool to deliver saturated colour and comfort. Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Camira produces around 8 million metres of fabric per year in over 80 countries. It is headquartered in Mirfield, West Yorkshire, England and has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of account managers and specialist dealers.