Both Dutch bus manufactuers VDL Bus & Coach and Ebusco are awarded with the Red Dot design award. VDL Bus & Coach won the award with the New Citea and Ebusco with the new 3.0 with its carbon fibre spaceframe. The jury of the world’s most prestigious design competition, Red Dot, chose these two Dutch buses out of entries from all over the world.
For VDL Bus & Coach it was the second time one of her products was awarded. For Ebusco it is the first Red Dot design award. Responsible for the design of the Ebusco 3.0 is KesselsGranger DesignWorks. “The Red Dot Award for the Ebusco 3.0 is an achievement for all concerned. We are honoured and proud to work on this product together with Ebusco's team of specialists in the field of business, design, engineering and production, to create state-of-the-art mobility contributing to a better and sustainable enironment.” The Ebusco 3.0 has a light weight construction. The shape of the body was determined by the curvature of the carbon fibre spaceframe.
In the same category ‘Product Design’ the new generation VDL Citea was also awarded. The jury praised the “high design quality and excellent design” VDL Bus & Coach won the award for the second time in its history. In 2017, the Red Dot Award also went to VDL for the Citea SLFA Electric. The Dutch design agency Modyn, based in Geldermalsen, Netherlands, has played an important role in the design of the VDL Bus & Coach product range for many years. “Under the direction of VDL's design team, the close cooperation once again led to success“, says Bram Veendrick, design manager at VDL.
The Red Dot Award is awarded annually in several categories since 1955 by the Design Zentrum Nordrhein Westfalen in Essen, Germany. This year, the organisation had a record number of entries. “The fact that VDL emerged as the victor from such a strong group of participants is testament to the exceptional quality of the product”, judged Professor Dr Peter Zec, founder and CEO of the Red Dot Award. “In an evaluation process lasting several days, the entries from all over the world were examined in detail and assessed by experts for their design quality and degree of innovation which led to the awards for both Dutch companies.